Video Creation: Still a Bottleneck?

Why Your Next Video Might Be Easier Than You Think

Let’s be honest: creating professional-looking videos can feel like a monumental task. You need a script, visuals, music, editing software, and a whole lot of time.

For many, it’s a bottleneck that prevents them from sharing their message, launching a product, or even just creating engaging social media content.

So, when someone tells you there’s an AI tool that can simplify this entire process, your skepticism is probably justified.

Mine too.

But what if the tools have evolved to the point where anyone can create compelling video content, fast?

🎁 FREE RESOURCES FOR YOU

I always try to add more value to my readers, and here are all the resources I have share:

AI Solopreneur Toolkit - Download
Giant list of 1,500+ AI tools and websites - Download
Your First AI Dollar - Download

🔍 PROMPT OF THE WEEK

Satya Nadella, the CEO of Microsoft, shares 5 prompts that he uses in his daily workflow. Get them here.

🖼️ IMAGE OF THE WEEK

Find the prompt on how you can do this here.

🧰 AI TOOL OF THE WEEK

What is InVideo?
InVideo is an online video editor that leverages AI to help users create professional-looking videos quickly and easily. It's designed for individuals and businesses who need to produce engaging video content without extensive editing experience or expensive software. Think of it as your all-in-one video creation studio, accessible right from your browser.

But does it actually work?
Here’s the messy truth: InVideo aims to democratize video creation. It provides a vast library of templates, stock media (images, videos, music), and AI-powered features to streamline the process. You can convert text to video, add voiceovers, customize templates, and even collaborate with team members. This means you can create everything from social media ads and promotional videos to presentations and tutorials, often in a fraction of the time it would take with traditional methods.

Key Features that Matter:

  • AI Text-to-Video: Convert articles, blog posts, or scripts into video with AI-generated scenes and voiceovers.

  • Extensive Template Library: Choose from thousands of pre-made templates for various industries and purposes.

  • Stock Media Library: Access millions of royalty-free images, video clips, and music tracks.

  • Intuitive Editor: A user-friendly interface for customizing templates, adding text, transitions, and effects.

  • Voiceovers & Music: Easily add AI-generated voiceovers or choose from a wide selection of background music.

  • Brand Kit: Maintain brand consistency by saving your logos, colors, and fonts.

Mini Tutorial: Creating a Quick Social Media Video with InVideo

  1. Go to InVideo.io and sign up for an account.

  2. Choose "Text to Video" or select a pre-made template that fits your needs (e.g., "Facebook Ad," "Instagram Reel").

  3. If using "Text to Video," paste your script or article. InVideo's AI will suggest scenes and visuals.

  4. Customize your video:

    • Change visuals: Replace stock images/videos with your own or choose from InVideo's library.

    • Edit text: Adjust fonts, colors, and animations.

    • Add voiceover: Record your own, use text-to-speech, or select an AI voice.

    • Choose music: Browse the music library and adjust volume.

    • Add transitions and effects: Enhance the visual flow.

  5. Preview your video to ensure everything looks and sounds right.

  6. Export your video in the desired resolution and aspect ratio.

Pro tip: While AI can generate initial scenes, always review and customize them to ensure they align with your message and brand. Don't be afraid to experiment with different templates and stock media to find the perfect fit. InVideo's strength lies in its ability to quickly get you to a polished first draft, which you can then refine.

Bottom line: InVideo significantly lowers the barrier to entry for video creation. It's a powerful tool for anyone who needs to produce high-quality video content efficiently, without needing to be a professional videographer or editor.

💸 AI INCOME USE CASE

AI INCOME USE CASE: Making Money with AI Music (The Unconventional Way)

AI music is controversial, with artists fearing its impact. But what if there's a genuine money-making opportunity for regular people, not just established musicians? One entrepreneur experimented for 30 days and discovered a "first real way" to make money with AI music, generating nearly 35,000 plays on Spotify and over $80 in royalties in just one month, without any promotion.

The Problem:
The music industry is saturated, with 100,000 tracks uploaded to Spotify daily. Blindly creating music won't work. The key is to stand out by creating content people are already searching for.

The Playbook:

  • Market Research is King: This is the most crucial step. Instead of guessing, use a market research tool like Ahrefs (or even Google Trends) to see what people are actively searching for. The entrepreneur used Ahrefs to find "star music" (where "star" is a variable) and discovered consistent searches for "classical music," "calming music," "gaming music," and "baby sleep music."

  • Identify the Niche & Style: Once a genre is identified (e.g., gaming music), search YouTube for examples. Listen to a few videos to understand the exact style and vibe. For gaming music, it was "intense EDM or dubstep." The goal is to create exactly what people want to hear to achieve "product-market fit" immediately.

  • Create AI Music (Free Tools): The entrepreneur used free AI music generators like Suno (preferred over Udio for its professional and unique tracks).

    • Turn on instrumental mode.

    • Enter a specific prompt (e.g., "EDM dubstep gaming music").

    • Generate tracks, extend them to over 2 minutes, and compile an album of about 20 tracks that fit the vibe.

  • AI-Generated Album Artwork: Use ChatGPT to generate cover art prompts (e.g., "create a photo of video game War cover"). Then, use a tool like Canva to create a square canvas, drag in the image, add an artist name and album title (e.g., "Main Boss Showdown"), and export it as a PNG, ensuring it's larger than 1500x1500 pixels.

  • Distribute Widely: Upload the album using a music distributor like EmuBands (or DistroKid, TuneCore, etc.). The process is straightforward: create an account, upload the bundle, and follow the steps.

  • No Promotion (Market Research Does the Work): The core idea is that if your initial market research is strong, you don't need to promote the album. The natural interest in the market will drive listeners.

The Messy Truth:
The entrepreneur uploaded a gaming music album and a baby sleep music album. In 30 days, they received nearly 35,000 plays on Spotify, translating to over $83 in royalties. While this was a "hit" right away, it's acknowledged as beginner's luck. The strategy is to play the odds by creating multiple albums (5-10) to increase the chances of another hit. A crucial warning: be aware of potential scams from distributors and diversify by using multiple platforms.

Actionable Takeaway:
Don't just create AI music; create market-researched AI music. Use tools like Ahrefs to find what people are actively searching for. Then, use free AI music generators like Suno to create tracks that perfectly match that demand. Leverage AI for album art, distribute widely, and let the market do the heavy lifting for promotion. This isn't about becoming a rockstar overnight, but about consistently playing the odds in a new, emerging market.

🤑 AI INCOME Q&A

Q: "What's a realistic income expectation for an AI-assisted virtual assistant business?" - Carlos D.

A: First-year VAs using AI effectively typically earn $2,000-5,000 monthly working 20-30 hours weekly. By year two, those who specialize (like "tech startup VA" or "real estate VA") often reach $5,000-8,000 monthly with the same hours by charging premium rates for industry-specific knowledge. The key differentiator is developing expertise in specific business processes rather than just general admin tasks that anyone with AI can perform.

 🌱 LIFE BEYOND AI

I enjoy cooking, though I must admit I spend way too little time doing it. Recently, I wanted to reignite this interest, and I thought of getting a book to improve my knowledge.

Guess what? I found gold. The Professional Chef by the Culinary Institute of America, for free! You can read or download it here, or you can spend $100+ on a hardcover on Amazon.

🛠️ TOOLS THAT MAKE YOUR LIFE EASIER

  1. Abacus.ai → Use all the latest LLMs and build custom AI applications for an extremely low cost

  2. Later → All-in-one platform to manage social media content, track performance, and grow online presence

  3. beehiiv → Build, grow, and monetize your newsletters (use my link to get 30-day trial + 20% OFF for 3 months)

  4. Recraft → Create high-quality images and vector graphics, with features like background removal and style customization

  5. LumaLabs → Create high-quality images and videos from text and images, including 3D models.

  6. Beacons → Customize link-in-bio pages + building your online store

  7. Descript → AI-powered video and audio editing platform to create professional-looking content

  8. ElevenLabs → Create ultra-realistic text-to-speech voices in multiple languages

🕵️‍♂️ A SURPRISE INSIDE

This might hold something you didn’t know you wanted to know…

And that’s a wrap for this week.

If you have any questions, feedback, or just want to say hi, please hit “reply”. I do my best to respond to every single email.

Thank for so much for your support!

☄️ Let’s make moves,
Keith
Chief Human Officer, Optimizing With AI